Switching from B2C Towel-Selling Brand to Eco-Friendly B2B Corporate Gifting

Client Overview LulleVibes is a Berlin-based company that pivoted from selling beach towels B2C to offering eco-friendly corporate gifts across the EU. The shift required a complete rethink of their positioning, brand, and website to attract corporate buyers and generate qualified leads. Project Summary LulleVibes needed to transition from a B2C mindset to a credible B2B brand. We helped redefine their positioning for the corporate gifts market, created a new brand identity aligned with sustainability and professionalism, and designed and built a lead-generation-focused website in Webflow. The new site clearly communicates their value proposition, scales with their product range, and supports B2B sales cycles. As a result, LulleVibes successfully repositioned as a B2B brand, launched a distinctive visual identity, and gained a scalable website that significantly improved lead generation and appeal to corporate clients across the EU.