Seeking to align their identity and website to their next generation offerings and forward-thinking audiences, ARG DevCo engaged MASON to create a business logo and online presence that told the story in the same way a secret handshake does—it needed to be a representation of the company in a way that only those familiar with the company’s work would understand. It needed to be authoritative and feel innovative; however, minimalist, modern and unobtrusive. Built on Webflow, the custom website was kept to a single page to allow for the narrative to be quickly followed and the necessary information to be easily accessible. All set off by design detail, subtle animation and video movement.
