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Ameelio was created to build a more rehabilitative corrections system. They engaged us to create a new approach for their digital platform. Our first challenge was organization. We carefully mapped out the detail focussing on flow between each part of the site to provide clear navigation and ensure all information could be presented in a digestible way. To create a feeling of simplicity and clarity we needed to carefully balance the introduction of imagery and visual cues that complemented the detail rather than overpowered it. Color allowed us to add visual interest but also aid navigation. This was supported with consistent style, color and hover states for CTA’s, creating a grounding effect that gives users consistency as they navigate the site. Unique features including a bespoke 3D product render and interactive map showcased the product and provided users an easy way to find the services and information available to them in each state.

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