WAAW by Alok

We collaborate with WAAW's Marketing team, who worked on the page design, while Mukutu was responsible for translating all these visual concepts into a unique interactive experience. We utilized Webflow as our web development tool, allowing us to faithfully present all the attributes of the products. We incorporated 3D models of the existing Infinite 100 and Infinite 200 speakers into the pages. As users scroll through the page, they receive technical information about the speakers while the product rotates, showcasing all its physical characteristics. The entire project was built in Webflow, but to translate the visual concept into a killer web experience, we needed to utilize some JavaScript libraries such as GSAP, Lenis, and Swiper.js.