Pracko is building something basketball has been missing: an evolving library of drills, videos and planning tools that helps players and coaches design better practices, all in one platform. They came to us to turn that vision into a website with the clarity of the product and the culture of the game.
We designed and built the site in Webflow, treating product clarity, storytelling and visual energy as one problem rather than three. Typography sets the rhythm. Motion is used only where it earns its place.
The result is dynamic, modern and basketball-first, with a CMS the team can update on their own and a foundation that scales as the product grows.
