Shalash & Forest — Hospitality Website, Branding & Operations Setup

Built the entire Shalash & Forest website from scratch with a fully integrated PMS and seamless OTA connectivity, creating a smooth, conversion-focused booking flow. Delivered pixel-perfect UX/UI that significantly improved user experience and increased occupancy by 30%. As Operations & Marketing Director, I oversaw brand development, design systems, guest journey optimization, financial planning, and daily operational workflows — shaping the foundation for the Shalash & Forest franchise model and driving consistent business growth.