SpLab — Laser Hair Removal & Massage Network (Webflow CMS, Multilingual)
A premium beauty network with 3 locations in Poland (Poznań, Bydgoszcz, Toruń),
specializing in laser hair removal and massage. Built from scratch in Webflow —
design and development.
The client came in without a website. The goal: a single platform that attracts
new clients, warms up existing ones, and turns visits into bookings across 3 cities.
Key decisions:
→ City-based booking flow — one form, three locations.
→ CMS-driven everything — services, blog, team, equipment pages run from collections.
→ Multilingual setup (PL/UK/EN) via Webflow Localization, not duplicate sites.
→ Trust signals where hesitation happens — medical credentials, CE/FDA certifications,
before/after gallery after the hero.
→ Custom interactions — patient journey slider, before/after sliders, hover values,
city tabs.
Editorial design language: serif italics, generous whitespace, warm tones.
Mobile-first throughout — most beauty traffic is mobile.
