SpLab — Laser Hair Removal & Massage Network (Webflow CMS, Multilingual)

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A premium beauty network with 3 locations in Poland (Poznań, Bydgoszcz, Toruń), specializing in laser hair removal and massage. Built from scratch in Webflow — design and development. The client came in without a website. The goal: a single platform that attracts new clients, warms up existing ones, and turns visits into bookings across 3 cities. Key decisions: → City-based booking flow — one form, three locations. → CMS-driven everything — services, blog, team, equipment pages run from collections. → Multilingual setup (PL/UK/EN) via Webflow Localization, not duplicate sites. → Trust signals where hesitation happens — medical credentials, CE/FDA certifications, before/after gallery after the hero. → Custom interactions — patient journey slider, before/after sliders, hover values, city tabs. Editorial design language: serif italics, generous whitespace, warm tones. Mobile-first throughout — most beauty traffic is mobile.
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