Strawberry Group

Strawberry Group is a private investment group owned by Petter Anker Stordalen. Capital, hospitality, real estate & arts. We worked closely with Strawberry Group’s leadership, we set out to reposition the digital brand: from a traditional investment company to a modern, founder-friendly partner with a clear and confident narrative. We developed a refreshed digital identity with new typography and a refined color palette, brought to life through a flexible design system and modulare CMS, built for clarity and scale. At the heart of the new experience is a distinctive dot motif. With over 120 companies in the Strawberry ecosystem, each dot represents a portfolio company, turning an abstract group structure into a tangible, visual universe that communicates breadth, momentum, and possibility at a glance.