Superitalia – Web Redesign & Optimization

Superitalia, a superfood cappuccino brand, needed a complete redesign to align with its new partnership and target audience. I was responsible for the entire website design, creating a structured and scalable digital experience that balances lifestyle appeal with a performance-driven approach. I developed and optimized CMS elements for efficient content management, implemented a multilingual setup to expand reach, and strategically defined content hierarchies and priorities for an intuitive user experience. Additionally, I designed custom icons, visual elements, and collages, reinforcing brand identity and storytelling. The result: a refined, visually engaging, and functional web presence that enhances Superitalia’s brand and improves user interaction.