Floripa: Refocusing the offer, rewriting the story, rebuilding the website

Floripa is a yoga and surf house on the Sicilian coast, offering immersive yoga stays, accommodation packages and custom retreats. The project started with a full strategic reset: ✅ clarifying their audience, ✅ refining their core offer and shifting the focus toward what truly drives the business, especially yoga stays and teacher trainings From there, I redesigned and developed the full website in Webflow (which used to be hosted on wordpress), creating a warmer visual direction, a more aligned color palette and a clearer structure built around their real client journey. I also rewrote the copy across 30 pages to simplify the message, strengthen trust and make the offer easier to understand. The result is a more focused, premium and scalable website that feels like Floripa, guides visitors more naturally toward booking and gives the team a strong foundation to keep growing. The client's review : https://share.google/AIzhafk1C4sU970l8