Exclusive product drops + user generated content
In a bold move to revolutionize ways for fashion brands to merchandise and go direct to fans, Telfar approached B LIVE to launch Telfar.tv, turning its cult following into an inspired artistic community. At launch, fans were invited to submit their own videos for a chance to be featured and win a highly coveted Telfar premium gift.
Entirely managed and operated on our homegrown OTT platform, Telfar.tv is a 24-hour, live-linear broadcast channel featuring live shows and exclusive product ‘drops’ which are releases only available through a niche QR code.
With a shared pioneering spirit, we were excited to push the needle with Telfar and navigate a brand new workflow of acquiring, sorting, and sharing thousands of user generated videos for a new generation of fashion fans.
