TRU Recognition, formerly known as Deep Recognition, is a specialist Recognition Technology Platform company. They came to us for a new website that would align with heir new visual identity and brand name. It also needed to reflect the cutting-edge nature of their technology, and the company’s commitment to ethical practise. This was especially important considering the current ethical questions that surround AI technology. The website was built in Webflow and as per the brief focuses in on TRU Recognition’s services within a variety of sectors. We created infographics showing different settings, adding interactive ‘dots’ that pinpoint all the possible ways TRU recognition can be of value. It’s just one of the ways we’ve taken a thoughtful and user-centric approach. In addition, the site’s easy to navigate, securely hosted, and SEO optimised from both a content, and speed and performance perspective.