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uRue needed an impressive brand identity and marketing funnel with the power to prove to investors that their MVP could fulfill on its promises. Their old website seemed to drive bounce rates instead of conversions, so we dove in to initial strategy sessions with their executive team in China and Mexico to better understand the company's x-factor and how to position them to succeed. The result? A vintage-inspired, utilitarian brand and world-class website that makes it easy for influencers to see uRue as the partners they need to make their CEO dreams come true, and take the first step.
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