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The UXologist is a psychology-powered UX and product design resource built for designers who want to go beyond best practice and understand why users behave the way they do. Combining cognitive science with real-world UX case studies, it helps product teams apply behavioural principles ethically and effectively. The platform features: • A library of over 100 cognitive biases and design principles • Expert-written UX psychology case studies from top brands • AI-powered tools like The Shaker for generating tailored bias combinations • Downloadable kits and resources to apply insights fast Whether you’re optimising onboarding, driving retention, or shaping user behaviour, The UXologist makes applied psychology accessible, actionable, and ethical. Join for free or upgrade for full access to tools, insights, and weekly case studies that turn curiosity into conversion.