Werkman Outfitters

Werkman Outfitters is rooted in a mission to connect people to the rivers they fish while protecting fisheries and fostering a deep respect for the water, the craft and the community around it. Highland Group supported Werkman Outfitters through the launch of a new, SEO-optimized website, complemented by an on-location photoshoot and updated business listings to strengthen local visibility. Together, these efforts helped lay the digital and brand foundation for the opening of Werkman’s fly fishing shop in Ada, MI.