Erick Velasco
Brand | Strategy | ProductAbout
■ Who.
Design wasn’t my first path, but it was the one that allowed me to connect ideas with purpose. Through independent projects, integrating into or leading design teams, I have worked in sectors such as education, technology, banking, and startups. Design isn’t just about making things look good, it’s about helping people understand, use, and connect with a brand, product, or service.
■ How.
I approach challenges in three phases. Discover, where I analyze each context critically. Create, exploring possibilities and taking risks with intention. Outcome, ensuring the final product is useful, clear, and durable. I collaborate with Research, CRO, Data, PMO, PO, Content, and Technology teams to align objectives and develop solutions with measurable impact.
■ Skills.
Analysis, problem-solving, decision-making. Strategy, alignment with KPIs, project pitching. Team management, mentoring, workshop facilitation. Flexibility, critical thinking, empathy, communication. Product design, branding, and conceptualization. A/B testing and optimization.
■ Value proposition.
I believe in honesty—no overstatements or empty promises—because every decision matters. I ensure vision and strategy align to deliver solid, long-term results. Attention to detail guarantees every solution has purpose and is executed well. As a reliable teammate, I embrace feedback, viewing each challenge as a chance to improve and grow.
About
■ Who.
Design wasn’t my first path, but it was the one that allowed me to connect ideas with purpose. Through independent projects, integrating into or leading design teams, I have worked in sectors such as education, technology, banking, and startups. Design isn’t just about making things look good, it’s about helping people understand, use, and connect with a brand, product, or service.
■ How.
I approach challenges in three phases. Discover, where I analyze each context critically. Create, exploring possibilities and taking risks with intention. Outcome, ensuring the final product is useful, clear, and durable. I collaborate with Research, CRO, Data, PMO, PO, Content, and Technology teams to align objectives and develop solutions with measurable impact.
■ Skills.
Analysis, problem-solving, decision-making. Strategy, alignment with KPIs, project pitching. Team management, mentoring, workshop facilitation. Flexibility, critical thinking, empathy, communication. Product design, branding, and conceptualization. A/B testing and optimization.
■ Value proposition.
I believe in honesty—no overstatements or empty promises—because every decision matters. I ensure vision and strategy align to deliver solid, long-term results. Attention to detail guarantees every solution has purpose and is executed well. As a reliable teammate, I embrace feedback, viewing each challenge as a chance to improve and grow.
About
■ Who.
Design wasn’t my first path, but it was the one that allowed me to connect ideas with purpose. Through independent projects, integrating into or leading design teams, I have worked in sectors such as education, technology, banking, and startups. Design isn’t just about making things look good, it’s about helping people understand, use, and connect with a brand, product, or service.
■ How.
I approach challenges in three phases. Discover, where I analyze each context critically. Create, exploring possibilities and taking risks with intention. Outcome, ensuring the final product is useful, clear, and durable. I collaborate with Research, CRO, Data, PMO, PO, Content, and Technology teams to align objectives and develop solutions with measurable impact.
■ Skills.
Analysis, problem-solving, decision-making. Strategy, alignment with KPIs, project pitching. Team management, mentoring, workshop facilitation. Flexibility, critical thinking, empathy, communication. Product design, branding, and conceptualization. A/B testing and optimization.
■ Value proposition.
I believe in honesty—no overstatements or empty promises—because every decision matters. I ensure vision and strategy align to deliver solid, long-term results. Attention to detail guarantees every solution has purpose and is executed well. As a reliable teammate, I embrace feedback, viewing each challenge as a chance to improve and grow.