Erick Velasco

■ Who. Driven by critical thinking and constant dedication, I've had the opportunity to shape my path across diverse sectors, including education, culture, technology, and banking. Adaptable, seamlessly integrating or leading multidisciplinary design teams, either building from scratch or revitalizing existing ones. Collaborating to understand needs, solve problems, and drive design initiatives. ■ How. I approach challenges through three key phases: Discover (question everything, without absolutism), Create (break the norms, embrace fearless risks), and Outcome (keep it useful, simple, and durable). Additionally, I navigate the corporate landscape by collaborating with Research, CRO, Data, PMO, PO, Content, and Technology teams to achieve conversion-focused results.