Erick Velasco
Branding | Digital ProductAbout
■ Who.
Design wasn’t my first path, but it let me connect ideas with purpose. Through projects and teams, I’ve worked in education, tech, banking, and startups. Design isn’t just aesthetics—it’s about helping people understand, use, and connect with a brand or product.
■ How.
I tackle challenges in three phases: Discover, analyzing contexts critically. Create, exploring possibilities and taking risks. Outcome, ensuring the final product is useful, clear, and durable. I collaborate with Research, Data, Content, and Tech teams for impact.
■ Skills.
Problem-solving, strategy, KPIs, pitching, team management, mentoring, workshops. Product design, branding, A/B testing, optimization.
■ Value proposition.
Honesty shapes my work—no overstatements, no empty promises. I align vision and strategy for strong results. With precision and attention to detail, I ensure solutions have purpose and are well-executed. Feedback fuels growth, and every challenge is a chance to improve.
About
■ Who.
Design wasn’t my first path, but it let me connect ideas with purpose. Through projects and teams, I’ve worked in education, tech, banking, and startups. Design isn’t just aesthetics—it’s about helping people understand, use, and connect with a brand or product.
■ How.
I tackle challenges in three phases: Discover, analyzing contexts critically. Create, exploring possibilities and taking risks. Outcome, ensuring the final product is useful, clear, and durable. I collaborate with Research, Data, Content, and Tech teams for impact.
■ Skills.
Problem-solving, strategy, KPIs, pitching, team management, mentoring, workshops. Product design, branding, A/B testing, optimization.
■ Value proposition.
Honesty shapes my work—no overstatements, no empty promises. I align vision and strategy for strong results. With precision and attention to detail, I ensure solutions have purpose and are well-executed. Feedback fuels growth, and every challenge is a chance to improve.
About
■ Who.
Design wasn’t my first path, but it let me connect ideas with purpose. Through projects and teams, I’ve worked in education, tech, banking, and startups. Design isn’t just aesthetics—it’s about helping people understand, use, and connect with a brand or product.
■ How.
I tackle challenges in three phases: Discover, analyzing contexts critically. Create, exploring possibilities and taking risks. Outcome, ensuring the final product is useful, clear, and durable. I collaborate with Research, Data, Content, and Tech teams for impact.
■ Skills.
Problem-solving, strategy, KPIs, pitching, team management, mentoring, workshops. Product design, branding, A/B testing, optimization.
■ Value proposition.
Honesty shapes my work—no overstatements, no empty promises. I align vision and strategy for strong results. With precision and attention to detail, I ensure solutions have purpose and are well-executed. Feedback fuels growth, and every challenge is a chance to improve.