Studio Tonic

Tonic

Real estate and Infrastructure experts, Gentian, needed a visual ID update and re-structured website to showcase their extensive experience in the private and public sectors.

We tweaked the existing colour palette to make it feel more premium and contemporary, combining it with a bold, modern typeface and Swiss-style grid system to convey simplicity and structure. We rationalised and combined content from separate areas of the site to create a clear and compelling user journey. The powerful custom CMS allows the client to manage multiple case studies and community engagement projects in-house.

Structuring infrastructure

The Thought Partnership is the brainchild of two titans of marketing and communications. Drawing on their Director-level experience at The Wall Street Journal and Cannes Lions, they are on a mission to bring their expertise and unique way of operating to the world of events, awards, content and brand marketing.

We selected Space Grotesk as the brand font to give great readibility as well as stand-out from the traditional world of communications, combined with a fresh colour palette applied in a dynamic and bold manner.

Knowing the level of scrutiny from the world’s creative community the site would receive, we focused on simplicity and clarity, and installed an analytics dashboard so that as the site grows and the company scales, we can work with the founders to make iterative updates to optimise the effectiveness of the design.

Thoughtful design

Having recently acquired a company and greatly expanded its offering, MWA was in need of a new look and a new online home.

We created a new master logo as well as a system to make sub-brand logos in order to unite the old and new parts of the business with a coherent and consistent structure. We defined a clear tone of voice for the company to use as they increase their marketing efforts along with a refreshed, expanded colour palette and typography to enhance the new personality.

We built as much of the site as possible using the Webflow CMS to empower the team to update and add content quickly and easily, without needing to rely on us to make changes. The client list and portfolio can now be filtered by industry category, completely managed by the CMS. We created a series of layouts to allow MWA to showcase their beautiful imagery and crafted new areas to feature team members, company milestones, image galleries, case studies and testimonials.

Interiors Design

The Folio Group was established to be best-in-class in home staging for London’s super-prime property market, and to make a big impact with a bold, designer-led, bespoke approach.

With this in mind, the Co-Founders tasked us with creating an identity and digital experience that would feel aspirational but instantly familiar to those for whom luxury is the norm.

We designed the ‘Case Studies’ template pages with subtle interactions to incorporate a feeling of elegance into the user experience, along with a bespoke Webflow Content Management System, which makes adding new projects easy and seamless. This empowers the in-house team to add, edit and manage content themselves without being reliant on us to make changes for them. We also supplied them with clear instructional walkthrough videos to help them hit the ground running.

Super-prime design

Citizen Canine came to us on a mission to change the world of dog walking and pet care for good. We responded with an equally bold and disruptive brand identity and online presence.

Inspired by propaganda-style posters and heroic imagery we wanted to champion dogs and show them the same level of attention they get from their owners and the company. We used striking, saturated colour and bold typography paired with revolutionary, tongue-in-cheek messaging to bring the vision to life.

Citizen Canine

BS3 Barre + Pilates

Catsnake is a creative agency which delivers impact through strategic storytelling for the third sector.

After 10 successful years in business they came to us in need of a complete rebrand, from strategy and positioning to visual and verbal identities.

Once this was complete we built them a bespoke site from the ground up to showcase their newly revamped brand. We were briefed to crate a homepage experience which captured the feeling of working with them and which “doesn’t feel like a regular website”.

We used Webflow interactions to deliver a powerful landing experience for users, and to create moments of surprise and delight throughout the site.

Agency creative

Premium Icelandic property rental company, Dalur Luxury, was in need of a more sophisticated look and feel and a fresh new Webflow site.

We found a luxurious, Scandi-flavoured typeface to use as the headline brand font and gave the overall look plenty of white space, allowing the beautiful photography to take pride of place. We also added subtle animations to bring these elements to life without imposing on the user experience.

We built nested collection lists inside Webflow so the team can add new amenities at any time to any project and carefully optimised the imagery to maintain quick load times without compromising on quality.

Fire, Ice & Luxury

Visual identity and website for Bristol bases sober events non-profit.

Bristol Sober Spaces

Creative recruitment startup RISE appointed us to turn its big, bold brand ID and design aspirations into a user-friendly functional, SEO-ready, scaleable website.

We made appropriate UX and best practice adjustments to redesign the pages and core structure and created page and section titles for hierarchy, along with individual job listing pages for easy link sharing and great SEO benefits. Simplifying and rationalising layouts allowed us to build to the available budget and make easily repeatable sections for future updates, lowering future update costs. We added generous dashings of GSAP animations to the site to fit with the 'rising' theme of the branding.

Helping creative recruitment to rise

AI-driven creative talent-pairing agency, Moonshoot, was in need of a brand refresh and sparkling new site.

We began by analysing the existing brand guidelines, reducing and refining the colour palette and graphic assets, adding complementary typefaces to create a tight, refreshed visual identity. Once this was complete, we combined related content, previously spread across multiple pages, into single pages to create a logical content structure, which included adding relevant calls to action and social proof at key stages throughout the user journey. We used Jitter to create a product feature animation and added Webflow interactions and GSAP text animation to make the site feel engaging and exciting.

Taking talent pairing into orbit

Branding & Strategy

Design System Setup

Web Design (UI/UX)

Graphic Design

3rd Party Integrations

Data & Analytics

E-commerce Development

Web Development

SEO Audit & Optimization

Illustration

Folio

1070795817

1309657251

1316201488

1316201489

1592612642

1863160016

1905118106

2144870841

2216482092

2351366352

2355632600

https://s3.amazonaws.com/webflow-dev-assets/66fd83b6cc0c8c6ed0e398e6%2Fcontent.json

2401116685

2486364096

2546957535

2789269995

2857348505

2929119789

3112069432

3258716925

3289310561

3313039722

352651922

3557227276

3590523401

3591394191

3686551772

3913199261

3931106129

3934148661

4041193489

4083567884

4092855684

4103643638

4206156914

451433404

622649767

622649768

657188092

737109165

772001133

882147072

938734410

105340574

1120744071

1131151533

1171384976

1185683512

1197475705

1197746894

1229056119

1234765101

1236803103

1290849437

1292405251

130043074

1322655470

1336067073

1350250754

1380896143

1406455659

1418395020

1433303746

143629253

1455163268

1455742168

1457420719

1458975701

1499868407

1501922903

1557989767

1568482678

1587714147

1665126082

1680586027

1753134293

1775656907

183596474

1857805694

1925696804

1928608458

1944913766

1968719184

2031799369

2085494476

2091902242

21336891

214950889

2161096664

2182233325

2193997669

2195150436

2198334698

2224902271

224017973

23146391

2340184165

2348917033

2354820654

2361218180

2388854597

2433588987

2458909760

2465149363

2487845889

2491501114

2494249199

2502070427

2519229707

2524380347

2529408901

2550320370

2605123638

2636510003

2663519398

2685146257

2702114298

2714120603

2715927287

2718510159

274817750

2753418190

2759911512

2776696732

2781896974

2825044701

2860045578

2867851366

2886076224

2886816758

2907110567

2974679073

2978864049

3017737205

3049370236

3081421921

3091005856

3096464966

319846500

3221145664

3229469216

3245744487

3258263545

3330964648

3375039294

3385366709

3446095163

3472268204

347694146

3569511999

3570326623

3576132033

3596166000

3615398992

3639909728

3642392651

3645086757

3649469781

3658032975

3662817404

3672465503

3675601689

368691143

3691215813

3706363283

373409229

3771237523

Studio Tonic

About

Industry specialties

About

About