Citizen Canine

Citizen Canine came to us on a mission to change the world of dog walking and pet care for good. We responded with an equally bold and disruptive brand identity and online presence. Inspired by propaganda-style posters and heroic imagery we wanted to champion dogs and show them the same level of attention they get from their owners and the company. We used striking, saturated colour and bold typography paired with revolutionary, tongue-in-cheek messaging to bring the vision to life.