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AI-driven creative talent-pairing agency, Moonshoot, was in need of a brand refresh and sparkling new site. We began by analysing the existing brand guidelines, reducing and refining the colour palette and graphic assets, adding complementary typefaces to create a tight, refreshed visual identity. Once this was complete, we combined related content, previously spread across multiple pages, into single pages to create a logical content structure, which included adding relevant calls to action and social proof at key stages throughout the user journey. We used Jitter to create a product feature animation and added Webflow interactions and GSAP text animation to make the site feel engaging and exciting.

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