10 best ecommerce website templates and designs

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What are ecommerce website templates?

Ecommerce website templates are pre-designed web pages or sets of HTML webpages that anyone can use to set up their online store. These templates provide a complete, ready-to-use ecommerce website design, including layout, images, navigation, and sometimes even functionalities like shopping cart, payment gateway integration, and more.

The main advantage of using ecommerce website templates is that they save a lot of time and effort that would otherwise be spent on designing and developing an ecommerce website from scratch. They also allow business owners to focus more on their products and marketing strategies, rather than on technical aspects of website development.

Ecommerce website templates are available in a variety of designs and styles, catering to different types of businesses and products. Some templates are free, while others come at a cost. They can be customized to a certain extent to match the brand's identity and to provide a unique shopping experience to the customers.

However, while choosing a template, it's important to consider factors like the target audience, the type of products to be sold, the desired functionalities, and the overall branding and marketing strategy. It's also crucial to ensure that the template is responsive, i.e., it adjusts its layout based on the device it's being viewed on, providing a seamless shopping experience to the customers regardless of the device they use.

Hyperion Ecommerce, by Maxim White, is a Webflow template for startups, apps, software, and tech businesses. Featuring stunning animations and a responsive design, it ensures a seamless experience across all devices. With an intuitive layout and a light version for style flexibility, Hyperion offers easy content management through Webflow CMS. Global swatches simplify color scheme changes, while its structured setup saves time during development. The template includes smooth animations and professional aesthetics, complemented by the Interactions Video Course for enhanced user experience. Hyperion is perfect for establishing a robust online presence with minimal effort, combining functionality with visual appeal effortlessly.

Hyperion Ecommerce
$
79
USD
maxim-white

Callisto Ecommerce, by Maxim White, is a versatile Webflow template ideal for consulting companies, financial enterprises, investment businesses, and agencies. It includes three pre-made Home Demos and essential pages like Services, Blog, and About Us, offering a comprehensive online platform. Fully responsive, it ensures seamless viewing across all devices and features smooth animations to enhance user engagement. The template includes CMS capabilities for easy blog management with Webflow's built-in editor and uses global swatches for quick color changes. Callisto provides a flexible, professional foundation for launching or expanding a business.

Callisto Ecommerce
$
129
USD
maxim-white

IdeaPro Ecommerce, designed by Dorian Hoxha, is a user-friendly UI Kit Webflow template. This fully responsive e-commerce solution emphasizes lead generation and product showcasing for online success. Featuring interactive elements and retina-ready graphics, it supports dynamic content updates effortlessly. Pre-made blocks streamline website creation with unique landing pages, diverse testimonial styles, and engaging call-to-action buttons. It offers 100% customization without coding, ideal for personalizing your brand identity. Comprehensive support includes direct email contact with Dorian Hoxha and Webflow's resources for seamless setup. Create your digital storefront effortlessly with IdeaPro Ecommerce!

IdeaPro - Ecommerce
$
129
USD
dorian-hoxha

Farnic, by Brandbes, is a modern Webflow template designed for furniture eCommerce. It features 29 pages, including static, homepage, and CMS collection pages, all built for a visually appealing online store. Key features include fast loading speeds, Webflow eCommerce integration, and SEO-friendly design for improved traffic. The template is responsive across devices and offers easy customization for colors and container sizes. Regular updates ensure the design remains current and continuously enhanced for your eCommerce venture.

Farnic
$
79
USD
Brandbes

SoftBit - Ecommerce is a versatile UI kit by Lightning Lab for SaaS startups. It includes customizable landing pages with hero, feature, FAQ, and app integration sections, plus CMS pages like blogs and job listings. With two pricing structures and detailed tables, it’s user-friendly. The template offers various pages—About, Blog Listings, and more—with Sign In/Sign Up options. SEO-optimized and supporting major browsers, its sleek dark interface includes 27 custom animations. Despite its complexity, it’s easily customizable via Webflow’s visual designer tool, allowing changes in text, icons, and images without coding knowledge, ensuring a seamless user experience on all platforms.

Softbit - Ecommerce
$
129
USD
lightning-lab

Enhance your online presence with Olymp Ecommerce, a versatile Webflow HTML template crafted by Foursets. With its sleek dark style, it's perfect for various businesses, from corporate sites to digital startups. You'll receive access to 18 responsive pages with lightning-fast load speeds.Olymp Ecommerce includes two CMS collections for easy product management and a seamless checkout process, including PayPal integration. With homepage variants, stylish About Us sections, and Services pages, it's ideal for online stores and service-based businesses.Plus, you'll get rapid support from the Foursets team and a Figma design source file for customization. Elevate your business with Olymp Ecommerce today!

Olymp Ecommerce
$
79
USD
Foursets

Yogart Ecommerce is an ideal Webflow template for yoga studios seeking an efficient and stylish online presence. It features responsive navigation and design, ensuring an engaging user experience across all devices. Key attributes include forms, symbols, web fonts, and retina-ready visuals for crisp display on high-resolution screens. The template also includes a custom 404 page and advanced content management and ecommerce capabilities. Yogart makes it easy to establish a professional and functional website for your yoga studio.

Yogart Ecommerce
$
79
USD
alexandru-butnaru

Saasy Ecommerce is a premium Webflow template by Brix Templates, designed for tech startups and SaaS companies. It offers an exceptional design experience with isometric illustrations and beautiful icons, optimized for speed and conversions. Fully responsive across all devices, Saasy features seamless animations and easy customization using symbols. The template includes a variety of pages such as homepages, About Us, Blog Post, Contact, Integrations, Job, Pricing, Styleguide/UI Kit, Password Protected, and Not Found error pages. Purchasers also receive a Figma file for further customization. Continuous updates and dedicated support are provided. Visit brixtemplates.com for more information.

Saasy Ecommerce
$
79
USD
brix-templates

Bermuda - Ecommerce by Dorian Hoxha is a versatile Webflow template for furniture and interior design stores. With four unique homepage layouts and customizable hero sections, it seamlessly fits diverse brand styles. The template includes components for flexible design and elegant typography options. Tailored content blocks like Dining Room and Kitchen designs allow easy customization without coding. Fully responsive and browser-compatible, Bermuda - Ecommerce ensures optimal viewing on all devices. It offers dedicated customer support and detailed documentation, making it perfect for modern retail websites seeking a polished online presence.

Bermuda - Ecommerce
$
79
USD
dorian-hoxha

Mancino is a luxurious Webflow ecommerce template designed to elevate your beauty business with style and functionality. It offers 3D-transforms, background-video integration, and a robust content management system for a visually captivating online shopping experience. With a responsive design, custom 404-page, and web fonts, Mancino ensures seamless browsing across all devices. Enhance your brand's online presence and provide customers with an extraordinary shopping journey using the Mancino Webflow ecommerce template.

Mancino Ecommerce
$
129
USD
Metrik

Who should use ecommerce website template?

Ecommerce website templates are best suited for small to medium-sized businesses, entrepreneurs, and startups seeking an affordable and efficient means of quickly establishing their online presence. They are also an ideal choice for individuals who lack the technical skills required to build a website from scratch or those with limited resources to hire professional web developers.

Furthermore, these pre-designed layouts can be beneficial for business owners who have a clear vision but lack the time or experience in design. These templates often come optimized with tested UX/UI designs, ensuring an optimal customer experience.

In essence, if you're seeking a cost-effective solution that offers flexibility while maintaining high standards of design and functionality, e-commerce website templates could be the perfect choice for you. An added bonus is that most of them are built with SEO best practices in mind, which can enhance your marketing efforts.

How do you choose the best ecommerce website template?

The best ecommerce website templates are designed with the aim of capturing attention, engaging visitors, and ultimately driving conversions. These templates incorporate several key components that contribute to their success:

1. Visual Appeal: A visually appealing design is crucial for grabbing the attention of visitors and making a positive first impression. High-quality images, clean layouts, attractive color schemes, and consistent branding elements all play a role in creating an aesthetically pleasing template.

2. User-Friendly Navigation: The navigation should be intuitive and user-friendly to ensure that visitors can easily find what they are looking for. Clear menus with logical categories and subcategories help users navigate through products or services effortlessly.

3. Mobile Responsiveness: With mobile usage on the rise, it's essential that ecommerce websites look great across various devices such as smartphones or tablets. Responsive designs automatically adjust based on screen size ensuring a seamless browsing experience irrespective of the device being used.

4. Compelling Product Presentation: Effective product presentation is vital to entice potential customers into making a purchase decision.Concise but informative product descriptions coupled with high-quality images/videos showcase products effectively.Highlighting features,benefits,and unique selling points helps build desire amongst customers.It's also helpful to include customer reviews/testimonials which add credibility.

5. Simplified Checkout Process:The checkout process should be streamlined,minimizing any friction preventing potential buyers from completing their purchase.Including guest checkout options,saving billing/shipping information(if possible),and offering multiple payment methods creates convenience.Trust signals like secure payment badges can instill confidence among users.Encouraging trust by displaying return policies,guarantees,and customer support options also help improve conversion rates.

6. Search Engine Optimization (SEO) Considerations:A good ecommerce template should have proper HTML structure,clean URLs,and optimized meta tags.The ability to add relevant keywords for each page/product allows search engines(e.g.,Google)to understand your content better.Robust SEO features enhance visibility,resulting in higher organic traffic and potential sales.

7. Social Proof Integration: Online shoppers often rely on social proof like customer reviews, ratings, and social media shares to validate their purchase decisions.Integrating such elements into the template can build trust among visitors.Testimonials or a section showcasing recent purchases creates a sense of authenticity that encourages other buyers to follow suit.

8. Strong Call-to-Action (CTA): Effective CTAs play a significant role in driving conversions.Carefully crafted CTAs with persuasive copywriting should be strategically placed throughout the website.Buttons with contrasting colors,text that evokes urgency