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Rootover Agency

✦ Challenge:
InstaCare Air LLC, a start-up HVAC company in South Florida, needed:
・An awesome, unique hero section to capture attention.
・A clean, consistent, and homeowner-friendly design.
・Custom icons and user-friendly information architecture.
・A professional website that stands out in the competitive HVAC market and serves as a tool they can proudly share.

✦ Project Details:
We collaborated closely with Timothy Lee to design a fully custom website for their HVAC business. The project included 14 pages of detailed mockups.

While we provided extensive guidance throughout the development process, the website was built using GoHighLevel, a platform with limited features.

🔥❄️🤝 For HVAC and Plumbing Projects, Contact Us:
💌  hi@rootoveragency.com

HVAC Website Design for InstaCare Air Heating and Cooling

HeatMaster is a revolutionary HVAC website design and development solution by Rootover Agency.

✦ Introduction
Home service websites often lack modernity and user appeal. At Rootover Agency, we partnered with HeatMaster, a trusted heating-only HVAC company in Fairbanks, to change this narrative. 

✦ Project Scope
We transformed HeatMaster’s identity with:

・Modern website design in Webflow.
・Sleek logo and van wrap branding.
・Clear information architecture for user ease.
・Consistent art direction and storytelling.
・On-page SEO for better visibility.
・AI-generated imagery for top-quality visuals.

✦ Results

・A revolutionary, unique look that sets a new standard for HVAC websites.
・Enhanced User Experience.


We are dedicated to creating modern, user-focused designs that redefine the HVAC industry. We’re ready to collaborate with agencies and HVAC/plumbing contractors to build exceptional websites in the home service business niche.

📩 For any inquiries, hi@rootoveragency.com

HeatMaster® Modern HVAC Web Design by RootoverAgency

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Get direct access to benefits like unlimited staging sites and more control over roles & permissions

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Custom code and scripts won’t be supported.

Custom code

You won’t be able to export HTML and CSS files.

Code export

You won’t be able to manage site-level access and publishing.

Site-level roles & permissions

{{count}} {{sites}} {{exceed}} client seat limit. Excess seats will be removed.

Client seats

Free guest access to client Workspaces won’t be available.

Guest access

Staging sites will be unhosted with limited CMS, and no passwords or redirects.

Staging sites

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gpt-5.5

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Outliant

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Refokus

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Heco

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gpt-4o

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User Accounts will no longer be available on January 29, 2026.

Visit Webflow’s Help Center for migration guidance and more info.

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301 Redirects

Custom Code

Code Export

Site Transfer

Join client workspaces for free and add up to 5 users from your workspace

Guest Access

Limited seats available, n sites will have client seats removed

Client Seats

Staging sites will be unhosted with limited CMS and no passwords or redirects.

Staging Sites

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