FIBRE FOR GOOD believe in making sustainable change for the better in the retail fashion industry. Their Organic Natural Colour Cotton (ONCC) actually GROWS in 3 colours. It is hand-picked and made straight into thread and then cloth. No chemicals. No dyes. AND they use 80% LESS WATER to produce it. Best of all, it feels SOFTER – almost like cashmere! F4G wanted a stylish, easy to manage site that reflected and promoted their values – and made people want to buy their products! Their focus is on baby wear at the moment, but with homeware and gender neutral products for kids and adults in the pipeline, Webflow offered them a simple, scalable interface that they hope will grow as they grow.