We have rebranded and created a new website for the ISA surrogacy agency. ISA takes care of clients and surrogate mothers at all stages of their work process: from the first meeting to handling legal and medical issues. The company is growing fast and now entering the international market. We decided to find a balance between tenderness and a scientific approach in order to make ISA modern in digital media. The identity was developed from the main element of the logo: so the embryo point turned into a feminine and trendy arch shape, which became the basis of the corporate identity for the website and social networks.