Redseed is a company that is engaged in seed investments — simply put, invests in startups. For this project, we created a minimalistic corporate identity and logo with an emphasis on rigor. The identity is based on the metaphors of seed, growth and scaling, which we found in Redseed - the company's name that speaks for itself. In the logo there is both a red seed and a leaf, which stands for growth. And we put the concept of scaling into the corporate pattern, carefully and unobtrusively implementing the identity into the site. The main task for the company's website was a convenient news feed: we have made an infinite customizable grid. When adding a new publication, all the old ones are shifted further, and the illustrations to the articles are correctly adjusted to any format: vertical, horizontal or square.