Primal Training Club

This is a website design for the company I own. Web design started as a hobby born from my business as a strength & conditioning coach. My main goal was to change the game when it comes to how fitness/gym based websites are made. I'm not a fan of 'cheese' when it comes to this genre so the main goal was to keep it real. All pictures on the site are real people who train at our facility and nothing is staged. I took the pictures over a couple of months just selecting images that I believed speak more than words about what we do and what we expect. This has helped with the design aspect because I wanted to keep it minimal.