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Amigos Ingleses, an edtech platform helping Spanish speakers practice English and explore cultural exchange, had an outdated brand that no longer reflected their growth and community impact. We led a full brand refresh and redesigned their site to better express their mission. The new identity improved usability, strengthened trust, and increased engagement across their courses and workshops. Working closely with their team, we combined storytelling, UX strategy, and visual design to drive a 50% boost in sales and create a more scalable digital presence.