Strategic Empathy & Goal-Oriented UX Charity Website - Bambanani

This project involved the complete strategic overhaul of a static, template-based non-profit website into a professional, purpose-driven platform. As the Creative Lead (Strategist & Web Designer), my approach combined smart strategy with deep customer-focused empathy. We delivered: - Custom UI/UX: The generic template was replaced with a custom design aligned directly with Bambanani's branding and mission. - Strategic Versatility: A robust structure was created to support a wide range of uses, from effective fundraising and information sharing to news. - Professionalization through Logic: The CMS was designed for non-technical staff, ensuring consistent results, smart internal linking, and organic SEO without requiring technical expertise. The result is a highly professional, sustainable, and conversion-focused platform that showcases Bambanani's values.