Cakes by Rachel

Cakes by Rachel is a Charlottesville-based bakery specializing in custom wedding cakes that blend artistry and flavor. She needed a website that reflected the elegance of her designs while making it simple for couples to explore her work and get in touch. I redesigned and rebuilt the site in Webflow with a clean, timeless look that highlights photography of her cakes and organizes content around galleries, testimonials, and an easy inquiry form. The challenge was translating the personal, handcrafted nature of her cakes into a digital presence that felt both refined and inviting. The result is a responsive, SEO-friendly site that elevates her brand, streamlines client communication, and provides a beautiful platform to showcase her artistry.