Cloud Accountant Staffing

Custom website to drive candidate portal sign-ups. CAS needed a marketing site that would attract accounting professionals and convert them into candidate portal sign-ups. The challenge was differentiating from traditional staffing agencies. I designed and built a candidate-focused experience that positions CAS as the modern alternative to outdated staffing practices. The design emphasizes career growth opportunities, remote work benefits, and the quality of their client relationships to appeal to top-tier accounting talent. Key deliverables: - Custom responsive design targeting accounting professionals - Strategic conversion funnels leading to portal sign-up - Performance-optimized Webflow development - Clear value proposition messaging and positioning The result A professional recruitment site that attracts quality candidates and drives consistent sign-ups to their candidate portal, establishing CAS as a premium staffing partner.