Kevin Wedel, the founder of cleverswim came to me looking for a branding that was completely different from other swim schools. cleverswim was newly founded and therefore needed a complete branding, a new logo and a website. The swim school is mainly focused on children from the age of 4 and offers swimming courses for "beginners", "advanced" and "professionals". Optionally, courses for adults may be added in the distant future. With "fun and joy playful progress - clever swimming", is Kevin's motto. Kevin is a former competitive swimmer and wants to pass on his experience to the children in terms of technique and enthusiasm for swimming. The website has the layout of a swimming pool and is divided into swimming lanes. For the individual courses of the children we have developed small moving pictograms, which are based on various sports utensils. A specially digitally created swimming pool opens the website.