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During my time with Upshot Design in Plymouth, I was exposed to an authentic process to discovering a companies brand. What do they want to be known for, how this connects to their audiences and why do they even bother doing what they do. When brand and digital come together, we create something far more unique than we would by just picking out a template for a website project. What we did at Upshot was dig deep into the roots of who Connect are and translated that into a visual identity and website that make them stand out against their competitors. The approach I learned in this project will now change the way I think website design and I hope to bring this to other projects in the future.

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