We created a visual and verbal system that reflected the intuitive nature of the platform. The tone of voice is intelligent and informed to reflect the highly qualified audience we are targeting. Visually, we created an animation that bursts onto the screen, colours growing and spreading to represent the organic nature of the AI.
The creative effect is a combination of hypnotic beauty, drawing in the website visitor, and practical provable facts and commentary that reassure and convert.
The creative has supported the company's ambition. Jua has already successfully raised €2.5 million in funding.
Learn more > https://www.designbystructure.com/work/jua/