In a world where women have historically been left out of financial conversations, Dow Janes saw an opportunity for a money management approach that addresses gender inequalities in wealth, power, and influence. The company sprang to life in 2020 during the pandemic, thanks to two clever women who had already amassed millions by their 30s. They took the internet by storm—teaching women how to break free from debt and dive into investing, all with a long-term lens on what building wealth truly looks like.
Dow Janes brought me in for a one-on-one brand partnership to refresh their brand identity — so they could truly look the part of the multi-million-dollar company they are. Over the course of our year-long collaboration, we orchestrated a complete brand renaissance—refining the company's identity, revamping the website, refreshing social media and course materials, and even conjuring up an AI-powered personality quiz to segment their audience.
