Duluth Playhouse

The Duluth Playhouse’s goal is to be creators of innovative, inclusive, and high-quality theatre right in the Duluth, MN / Superior, WI twin ports region. To match this goal, especially the “creators of innovative” piece, we partnered with them to completely redesign and develop a brand new website for them, leveraging the bold redesign we completed for them. In creating the full website redesign, we reimagined the homepage to pack a big punch. Its incorporation of black gives the site an elevated, sophisticated feel while also drawing visitors in with the use of engaging photography. The site's dynamic nature, encourages visitors scroll and click around to learn more. However, important elements (to the Playhouse and patrons) are always easy to find, no matter where you are on the site. This makes actions like purchasing tickets and making donations just a click away.