E Electrical was my first Webflow build, and I was lucky enough to do it for my best mate. Nothing like a bit of friendly pressure to get the creative juices flowing, eh?
We kicked things off with a brand sprint that was more energising than a double espresso. Every visual cue and font pairing was wired directly to the values and personality we uncovered.
This project was my playground for interactions and Webflow's native features. No fancy frameworks here - just pure, unadulterated experimentation. Was it perfect? Nah. Was it a crucial learning experience? You bet it was!
We ended up with a visual direction that positions Josh as the go-to guy for any electrical job. Delivered during my stint at Upshot Design in Plymouth, this project was a team effort. Owen Jones led the branding, while I took charge of design, creative, and development.
