The paradigm shift our client Els facilitates: Elsenzo uses the body intelligence as a guiding system to help people heal and bring their soul purpose to the world. The business challenge she was facing: Els had the skills to help people in a foundational way. But because the method of using the body intelligence is not widely known she had trouble communicating it in a clear and succinct way. What she most loves about her website: She loves it! It's so bubbly! She loves how colorful it is. The design took a very different route than she envisioned, but she really liked the way it turned out. How Strategic Storytelling and her website has changed her business: Now she has a clear and consistent story she tells. On her website. In person. And on social media. Strategic Storytelling gave her the clarity on what she does and, more than that, who she does it for.