Feelway: AI for Mental Health

Feelway is a self-help app that uses AI to help you understand, manage and reduce intense emotions effectively and sustainably. Our edge is a psychologist-designed, clutter-free take on CBT: clinical experts rebuilt the proven reflection arc and stripped out the non-helpful homework that makes users quit. The AI surfaces unhelpful thoughts and feelings, then delivers an instant perspective shift—for example, reframing “Mum is the devil and I hate her” into “She’s trying her best” and “I can manage my anger”—with contextual, AI-generated images that anchor the new insight.