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This project is part of a broader SEO-driven growth strategy developed for an authorized photovoltaic distributor. Instead of relying on expensive monthly SEO retainers, the approach focuses on building dedicated, brand-targeted landing pages for individual manufacturers within the distributor’s portfolio. The Felicity Solar landing page was designed and developed in Webflow as a lightweight, performance-optimized SEO and AEO asset. Its purpose is to capture brand-intent traffic, rank for manufacturer-specific keywords, and convert B2B installers into qualified leads. The structure follows a semantic content hierarchy aligned with search intent, including manufacturer positioning, product segmentation, technical credibility signals, and strong B2B conversion pathways. The page functions as a lead acquisition hub rather than a traditional corporate website.
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