Graft | The Hoop Studio Showcase

GRAFT is a subscription-based short-form video studio for brands, agencies, and creators. They turn raw footage, podcasts, and webinars into high-retention clips built for TikTok, Instagram Reels, and YouTube Shorts—using motion design, kinetic type, and platform-native pacing to drive engagement and conversions. They needed a site that feels as punchy as their edits—and that clearly productises the offer. GRAFT wanted to explain what’s included (short form, repurposing, motion design), how it works (weekly edit cadence, Thursday/Weds flow, revisions), and why it converts (data-driven, ROI-focused). They also needed a frictionless path to sign-up (or book a call), reusable components for speed, and a CMS they could manage in-house as the library of examples, FAQs, and plans grew.