Our concept and pillars were:
Bold
Color Forward
Practical
Quirky/Unexpected
The design we developed is bold in its use of color and typography, but provides a practical and structured content framework to balance out the quirkiness of the approach. The bold use of color and typography is meant to grab the viewer's attention and create a strong impression. By combining these elements, the design strikes a balance between creativity and functionality, creating a design that is both eye-catching and easy to understand.
