We created a new brand identity and Shopify ecommerce website for Heisenbean, created to deliver a premium coffee shopping experience with conversion rate optimization (CRO) at its core. Designed in Figma, the website balances a modern visual identity with clean UI/UX, clear product hierarchy, and persuasive CTAs that guide customers seamlessly from browsing to checkout. Every screen highlights Heisenbean’s specialty coffee blends while reducing friction, building trust, and boosting sales. The result is a high-converting, visually engaging digital presence that positions Heisenbean as a standout coffee brand online