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Kook redesigned and rebuilt its own website to better reflect the business today and support ongoing lead generation across all services. The previous site was built on an outdated .NET framework, with older content and a visual style that no longer aligned with the brand. The new site focuses on clarity, structure and performance. A refreshed brand and updated tone of voice have been applied throughout, supported by a more considered page structure, stronger messaging and a clear conversion flow. The build also prioritises SEO and AI-readiness, ensuring content is structured in a way that is easy for both users and search engines to understand. Every decision was made with performance in mind. The result is a website that not only represents Kook more accurately, but also supports higher quality leads, improved keyword rankings and stronger organic visibility.