Ledger Room — Brand Identity & Website

This project included a full brand and website transformation for an established accounting firm evolving from Accounting Initiative to Ledger Room. The objective was to introduce a fresh, modern visual identity while preserving the trust and credibility of a long-standing accounting service provider. Lükevich created a new logo, visual language, and website that balances professionalism, clarity, and approachability. A key technical challenge was executing a seamless SEO migration, ensuring existing rankings, backlinks, and content authority transferred successfully to the new brand. Careful URL mapping, redirects, metadata preservation, and content restructuring resulted in a smooth launch with strong search performance. The final website positions Ledger Room as a modern, reliable accounting partner while maintaining continuity for existing clients. It was a pleasure collaborating with David, Kasey, and Rachel, the owner, throughout the rebrand and launch.