Live Like Lou | Nonprofit

◈ What we did Brand • Brand guidelines • Website design + development • Marketing collateral •  Animation ◈ About the project Leaving ALS better than we found it. We knew we needed to create a legacy brand that that could accurately reflect the values of Live Like Lou: courage, tenacity, humility & gratitude. To do this we leaned into visual language of vintage baseball and the legacy of Lou Gehrig. We pulled from and expanded a Yankee’s inspired color palette and dug through a library of existing Lou Gehrig photography. ◈ Interested in partnering with us? Get in touch at hello@emerald.design or visit our website emerald.design.