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One of our latest works was Lumida, a digitally native investment advisor specializing in alternative investments and digital assets. We wanted the brand to feel elegant and human. That’s why the design works with a lot of white space to convey the sense of a calm and secure place. The delicate serif typeface combined with the pastel colors also helps to create this sense of a premium and trustworthy site. We went with the photography to make it feel more human and personal while reinforcing the premium approach.