Brand identity, Website design and Webflow development for Meal Preply

Overall task The project involved creating a complete brand identity and digital presence for MealPreply – a meal-planning startup. Key deliverables included logo design, brand style guide, pitch deck, and a website with interactive elements. Design concept The design revolved around a vibrant color palette and playful AI-generated characters representing different user types (athletes, parents, professionals). These characters became central to the brand’s storytelling, used across the website and future marketing. Website development The website prioritized visual engagement with animated elements (like cursor-following character eyes) and a clean layout. A blog section was preemptively designed for SEO growth. Consistency was key – colors, typography, and illustrations aligned with the brand identity for a cohesive experience. See the full case study → https://www.insaim.design/case/mealprelpy Got a project in mind? Let’s discuss it together!