Maria Mallaband Care Group (Spring)

A high-converting campaign landing experience. Parallax partnered with Maria Mallaband Care Group to launch the Heroes spring campaign in Webflow, delivering a focused landing page built to engage and convert. Designed with performance and clarity in mind, the experience uses Webflow Optimise to personalise content and maximise relevance across audiences. Custom GSAP animations and purposeful interactions add energy and direction, guiding users through the narrative while reinforcing key campaign messages. Every element is crafted to reduce friction and drive action. The result is a fast, conversion-driven landing page that enables Maria Mallaband Care Group to adapt in real time and maximise impact during a key seasonal campaign.