Morelle Davidson Website

Website for Morelle Davidson to showcase their signature jewellery pieces. Morelle Davidson, based in Mayfair, London, offers a curated selection of luxury jewellery, timepieces, and objets d'art, with pieces from renowned designers like Van Cleef & Arpels, Cartier, and Boucheron, as well as unique designs handpicked by them. They approached me to redesign and develop their website, seeking a sophisticated and elegant platform to showcase their rare collections. While they wanted to highlight their exceptional finds, they did not want the site to have an e-commerce feel. Through a collaborative process, we brought their vision to life with a focus on strategy, design, and development.